I help companies understand cannabis.
ABOUT
With a decade of experience in the legal cannabis industry,
I have seen a lot: mistakes, successes, pivots, constantly shifting regulations. I've developed market-leading products and learned from failed ones. Now I put my experience to work helping companies and individuals understand the science, avoid common pitfalls, and optimize for the modern cannabis marketplace. Learn more.
AS FEATURED IN
SPEAKING
Inspiring and challenging the cannabis industry
RECENT TOPICS:
THE FUTURE OF CANNABIS FORMULATION
Does more advanced tech mean better products? What happens when the big players in food and consumer processed goods enter the marketplace? The juxtaposition of legacy and whole-plant approaches with modern tech can be a clash--or an opportunity.
ETHICAL CONSUMPTION
The legal gray-area that CBD and THC occupy is rife with bad actors and passive corruption. Here's how to choose the right producers and products in a poorly-regulated market.
SEX & CANNABIS IN THE #METOO ERA
The #metoo movement sparked a massive cultural conversation about consent, and particularly what it means in the context of intoxication from alcohol. That conversation is fraught, complicated, and contentious, but it is happening. Unfortunately, it is not happening in the cannabis world. As more sexuality-oriented cannabis products are developed, it is our responsibility to foster a shared consent culture for cannabis.
CONSULTING
Insight for tomorrow's cannabis market
EXAMPLE SERVICES:
PRODUCT DEVELOPMENT
I take products from ideation to market dominance in both the THC and CBD market. Let me help you optimize your formula for efficiency, efficacy, and consumer appeal.
COPY & CONTENT WRITING
Elevated yet accessible copy for websites and packaging. Need something a little longer? Check out some article and blog samples here.
BRANDING
What makes a CBD or THC brand work? Cannabis customers break all the rules when it comes to consumer profiles. I know how to appeal to the customer you are trying to reach.
WORKSHOPS
Accessible learning for individuals and teams
POPULAR TOPICS:
CANNABIS 101 SERIES
A three-part introduction to the history, biology, and variety of modern cannabis for both the THC and CBD markets. Accessible and down-to-earth, this series is appropriate for the complete beginner as well as the more seasoned, but is particularly useful for product development teams just entering the cannabis landscape.
SEX & CANNABIS
My most popular workshop! Combining sex and weed is certainly nothing new, but the recent wave of legalization has relaxed the stigma around cannabis and vastly expanded the options for incorporating it into your love life. Learn the science behind cannabis' unique ability to enhance sex, and how to choose the best strains, edibles, sublinguals, and topicals for playtime.
CHOOSING THE RIGHT PRODUCT
Whether you are after full spectrum or CBD-only, the modern cannabis marketplace can be an overwhelming place, especially for the beginner. Let me help you parse the jargon, understand the labels, and identify the consumption methods and ingredients that are right for your needs. Available as group instruction or individual consultation.
